Perfect Pair of Jeans

Jeans that fit perfectly, feel soft to the touch, have a perfect shade of dark blue, and keep their shape? Yes please! Banana Republic to the rescue!

 I am absolutely in love with these, one pair wasn’t enough. After trying them on I was in love and bought 2 more pairs. Lucky for you they are now on sale with the code BRWEEKEND until January 19th. There are 2 colors;  Indigo and Dark Wash (I have both, love them both).


3 secrets to opening a successful boutique

1. Keep it Fresh

Newness drives business and without it your business can get boring to your customers. How can you achieve this? By moving product around on your floor, creating new displays, and bring in new products often. Just imagine going into a boutique and everything looks great and exciting then going again a week later and everything is exactly the same. That would be boring right? We want to see new things and new products. I’ve learned while working at Gap how important this is. We would get a new collection of products and display it up in the front but throughout the weeks we would also ‘move the floor around’ to keep it interesting. This is also relevant to an online boutique. People want to see new photoshoots, new products, and updates from the brand.


2. Offer Great Customer Service

People fall in love with a store not just for their products, but also for the whole store environment. They want to be welcomed as they come in and they want their questions answered about products. This means the sale associates must be knowledgeable about the company values & story, and deeply knowledgeable about the company products.  The sales associates must also be friendly, honest, and authentic. You know when you walk into some stores and the sales associates greet you with fake phrases? Nobody likes that. This is why you have to hire someone who also believes in your store.


3. Have a Cohesive Brand

Branding is key to having a successful company. It’s what draws your customers to you and what makes them stay. Create a story for your store, help people imagine themselves with this image and then use this image across all marketing. The best way to put this is like this; “What personality does your brand have?” It’s like getting to know someone new, there are things that you want to learn. What are their hobbies, what drives them, what inspires them, etc. These are the things you need to portray through your brand.



happy new year

What is your new year resolution? Mine is to kick off this blog and connect with more of you :)



Download: To-Do List // Today’s Goals

Photo by Lorina Daiana


Currently in my bag;

  1. Lovely purse from Target (I want it in every color; pink, blue, black, multi)
  2. Polaroid Camera (currently borrowing it from a friend)
  3. My driver licence, debit card, and nordstrom card (no space for a full wallet)
  4. Iphone headphones (comes in handy all the time)
  5. Gum
  6. Iphone 5s Gold  (still looking for a case)
  7. My favorite lip & cheek stain | Color: Just Kissed
  8. L’Occitane Pivoine Flora Hand Cream (1 oz)
  9. Live Rollerball Perfume by American Eagle
  10. Gap Sunglasses Case (free with a purchase of sunglasses, make sure to ask for it)
  11. Elie Tahari Sunglasses – I bought mine at TjMaxx but here are some on ebay 1 // 2


Whew that is all! I would love to see what is in your purse, if you blog about it send the link in the comments :)

window display

So sad this is one of my last projects for my Visual Merchandising class! This quarter went by so fast, I feel like we just started it. This class pushed my creativity to a whole new level and although challenging it was very rewarding. The last assignment before the final project was this window display. We had to pick an existing retailer and design any window display. I chose J.Crew and a Christmas Proposal theme :)

Tommy Hilfiger display

One of our group projects for AMM 270 (Visual Merchandising) was to setup a display within 30 minutes. The group had to communicate on a theme and bring in props, outfits, dressform, and anything else we wanted to use for it. We went with an equestrian theme mixed with traditional English aristocrat.

Our girl packed her bag, rode her horse out in a field and practiced her croquet skills then relaxed by reading her favorite books on a wooden bench.

Tommy Hilfiger